trademark branding

Wings of Liberty

The concept of packaging for beer "Wings of Liberty"
Development of naming, branding and packaging design of the STM "Wings of Liberty" beer of the Magnit chain.
The main task of packaging is to associate the consumer of this product with the American manufacturer, to demonstrate the quality of the product.
This concept is based on the contrast of a rich palette, a dynamic combination of colors highlights the product on the shelf, the design is based on an illustration that thematically refers the consumer to American culture.
The palette of shades allows the consumer to easily identify the taste of beer.
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