Development of the logo and packaging design of the ketchup line for the Dixy store chain
Task: Development of the Tomadoro TM logo and the concept of the ketchup line packaging design. The product was developed for the mass market, it was necessary to take this into account when developing the design concept, to emphasize that the product is made in Russia, from domestic raw materials, to show the quality of the product to the consumer.
Solution: In the developed design, the key place in the composition is occupied by the food zone, which clearly demonstrates the freshness and naturalness of the product to the buyer. The font logo on the die with simple shapes does not overload the perception of the brand, it can be combined with the die or used separately.
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