Task: Development of the naming, branding and packaging concept of the STM Magnit Terra Slavia wine chain. It was necessary to develop a naming and packaging design that would easily scale with the appearance of new types of alcohol within the TM. The main task is to demonstrate to the consumer high-quality alcohol of domestic production.
Solution: Terra Slavia is laconic and aesthetic in design, the logo plate is easily adapted to different tastes and packaging. The plot on the packaging creates associations with Russian traditions and changes depending on the type of alcohol. Thanks to the bright accent, we get a stylish design that demonstrates the quality of alcohol.
Did you like the project?
Leave a request and we will contact you as soon as possible!