Creating a logo and corporate identity for a company that manufactures outerwear
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Task: Create a stylish brand for a company that makes clothes from ECO-fur. To establish the position of Revalu as a modern company where fashionable clothes are made from ECO-friendly materials. The image of the consumer is a girl of 25-35 years old, loves animals and fashion, positive.
Solution: We have developed a logo, the visual design of which embodies the direction of the company "Revalu" - the production of fashionable and stylish fur coats for girls. The image is based on a needle and thread, which form an informal and unique image. Color accents give the logo a bold and positive emotional coloring. Since the company sews clothes from ECO-materials, in one of the most actively used variants of the logo, we used the image of a cut of artificial fiber. The use of industry-leading needle and thread images, complemented by thoughtful color accents, creates a harmonious image of a stylish, bold and positive brand. Thus, the visual language of the logo builds a successful communication with the target audience.
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