Development of the name and Branding of a new Brand of cosmetics by Oksana Volkova
121 300 ₽
The cost of the project
Worked on the project
Task: Cosmetics for professional and home care Oksana Volkova. It is necessary to develop a name, branding and logo for the new Brand. The new Brand should be associated with the parent Brand: Oksana Volkova Cosmetology Center.
Solution: When developing the name for the Brand, we managed to convey the uniqueness of the recipe and show that the Brand is the author's project of Oksana Volkova. Formula is a symbol of a simple and proven solution to a problem that is associated with a scientific approach. O. V. is the initials of the author of the "secret formula" that are familiar to this category of consumers. The audience of these products primarily trusts the personal brand of Oksana Volkova. Therefore, in the design of the Brand, we use the image of the sun, solving 2 problems at once: - continuity of the logo of the Cosmetology Center; - visualize the symbol of health and natural beauty.
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