trademark branding


Development of the design of a series of packages of TM "TAKEAT" of the Dixy store chain.
Development of the naming, branding and design concept of a series of packages of TM "TAKEAT".
Our tasks are to develop naming, branding and packaging design.
It was necessary to create a noticeable, attention-grabbing logo, to come up with a bright differentiation of tastes and a variety of series, since the product line is large.
The developed concept is characterized by modernity and bright packaging.
A dynamic font logo of a chopped shape, made in modern graphics and convenient proportions, which makes it easy to fit it into the designs of the rulers and a variety of packaging formats.
The bright juicy food zone and active color differentiation allow the consumer to easily identify the product.
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