Task: Develop a memorable brand for a dental clinic. The brand should correspond to the level of the company, the quality of services, and demonstrate the advantages of the clinic.
Solution: When developing the logo, we combined three elements that characterize the clinic: a team of professionals, health-as a result of the work of specialists, and a symbol that associatively refers the client to the dental theme. The circle symbolizes a close-knit professional team, water-a symbol of health and the beginning of life, a smile-symbolizes the direction of activity. The shades of turquoise used in the development of the corporate identity have a beneficial effect on human health, as well as this color symbolizes a professional approach and balance. The use of chopped font emphasizes a modern and high-quality approach to the provision of services. Thus, this corporate identity reveals the advantages of the clinic, shows a modern approach and stands out favorably against the competition.
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